The Charlie Sheen Brand
Unless you’ve been living under a rock, you’ve seen the Charlie Sheen interview or at least seen the news reports. This guy is the definition of nuts, but if you think about it he has kind of branded himself as the crazy, erratic, drug binging, play boy. Charlie Sheen will never be a “normal” celebrity that handles him self with control and decorum, but that’s why people love him. It’s his brand. He needs a team behind him turning his media attention into an empire. Here are a few suggestions:
1. Media Training
I’m sure Charlie is no picnic to work with, which is clear since his publicist just quit. But if there is one thing he knows how to do, it’s how to get media attention. It’s a part of his personality. His Charlie Sheen-ness is what interests people, but he needs to know when to turn it on and when to turn it off. There is a time and a place for him to be …”high on the drug called Charlie Sheen”.
2. Media Strategy
There needs to be a coordinated effort behind his media appearances, interviews and news stories. Whether its to publicize a new movie, T.V. show or launch a product, there needs to be a method to his madness or else this is just wasted media attention that doesn’t add much value to his brand.
3. Harness His Popularity
There are people making a ton of money off of this guy right now. He needs to have an official Charlie Sheen website dedicated to his career and his latest antics. People would visit it. I would, wouldn’t you? I mean, he got 1 million followers on twitter in 24 hours. There is some way a smart group of people harness that popularity and turn it into a money-making opportunity.
At the end of the day, love him or hate him, everyone is taking about Charlie Sheen. Some people are even rooting for him. If he could just get the right strategy and team of people behind him, he could have the career come back of the century.
Here are a few Charlie Sheen links to visit just for fun:
The Charlie Sheen random quote generator. This site is HILARIOUS. Check it out.
The Charlie Sheen rap
Hilarious Charlie Sheen merchandise